One of my good clients, Mr. Craig Wilkinson, founder of the Elite Business Academy - challenged me to begin the habit of posting Facebook Live posts on a regular basis.
Designed to help, inform, support, educate and inspire the Elite Business Academy (AKA 'EBA' - and often hashtagged #EBAcircle ) and its members.
The 'pieces to camera' are all unscripted and unrehearsed, and delivered in my own Yorkshire accent and filmed on a smartphone just in the moment.
The subjects and tips range from design, advertising, marketing, networking and general stories about life. The pieces are all 'addressed' to an EBA audience, but they are useful to anyone who want a little bit of insight that my 30+ years in the business brings.
I hope you enjoy the posts and you find them helpful. If you do, please don't hesitate to share the knowledge and experience with people you know.
Here goes:
Your brand: consistency with variation #Mosquitos
Doing it on the dining room table #BBC
Bypassing your own filters to hit your target market #SquirrelsInCravats #CaviarAndChips #BakedBeans
Simple formula to make your advertising work #AIDA
How to use benefits to convince your customers #THEM
Leave the ampersand to Tom & Jerry.... #DontMentionAmpersands
File formats for key brand elements #JPEGinaroundhole
Update on Links #Facebookliveliness
Image sizing, getting it right. #NewResolution
Getting it right on a 1-2-1 #ReadTheVibe
Promoting Your Region #Yorkshire
Hashtags. What's that all abut? #EBAcircle
Mascot characters in your business #HesACharacter
1-2-1s: You’ve seen the trailer... now see the movie #Networking
Positive mental attitude - devise a strategy #Mindset
LinkedIn - my own perspective... part 1 #EBAcircle
Subjectivity in design #RawChickenIsBad
Who has influenced what you do? #Excelsior
LinkedIn - top tip for a first communication
Different brand identities for different services?
Thinking outside the box to get your message out
Using stock images in you brand identity #AlwaysReadTheLabel #licence #IfInDoubtBeOriginal
Colourful language. Print and screen colour systems... what's the difference? #EBAcircle
Having a square or round element as part of your brand ID is so darn useful.
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I'm busy working on my blog posts. Watch this space!
